Inaugurated in 2020, the Rosaluna brand is the creation of four Americans, entrepreneurs and investors from the worlds of beauty, fashion, health food, and music. For the product itself the team turned to siblings JJ and Frida Méndez León Jiménez, part of a mezcal dynasty whose family have been crafting it for over six generations in the hills of Oaxaca, Mexico, making it a rare single-estate heritage operation: they grow their own agave plants and then harvest, cook, ferment, distill and bottle Rosaluna from start to finish. Bright and fresh, it shows complex layered notes of citrus and tropical fruits, with a silky smooth finish and just a hint of agave smoke.
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