Byrrh was developed in France in 1866 by brothers Pallade and Simon Violet, itinerant drapers from Thuir (France), who decided to take advantage of the wine fever in the region to develop an apéritif flavored with cinchona, with flavors of quinine. They mixed dry wines and mistelles and initially marketed the resulting product as a health drink or tonic sold in pharmacies, a clever move that took the fortified wine out of competition with existing French aperitifs. Byrrh remained a family business until the 1970s, when it was acquired by Pernod-Ricard. Having been rather out of favor for most of the last century, Byrrh is today making a serious comeback as the new darling of top mixologists. Crisp and refreshing, with marked notes of sweet spice, it’s a flavorful element in a cocktail, or most enjoyable on the rocks with a lemon twist.
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